About Us

AWNIS first opened in 2002 as a single Women’s Clothing boutique in the trendy Bucktown/ Wicker Park neighborhood of Chicago and is owned by Eric Hsueh, Erikka Wang, Sarah Hughes, and Gordon Liao. Over the years, AWNIS has expanded to over 30 stores, its E-Commerce Website, and Wholesale. AWNIS now has stores in over 12 states with more on the way and offers a full line of Women’s Clothing, Footwear, and Accessories.

AWNIS is based in Chicago and will always represent Chicago in the fashion world. Historically, fashion in America has primarily focused on the East and West Coast. AWNIS is determined to change this mindset with original thinking and an emphasis on strong design and innovation. We work hard to heighten awareness across the country and are proud to put Chicago on the Fashion Map.

It’s all about people. And when it comes down to it, business is simply “People selling things to other people”. We want to make sure that our people are the right ones. And so far they are. With a very rigorous selection process, AWNIS is fanatical about ensuring that customers are styled by experts who eat, sleep, and breathe fashion. We live to make our AWNIS Clients look good and feel good. Let us do the heavy lifting while you reap the rewards.

If you’re out in an AWNIS outfit, and you’re not getting compliments on the way you look, then we’re not doing our job.

A typical AWNIS employee has studied or is studying at a collegiate Art School or undergraduate fashion program.

To book a complimentary styling session with an AWNIS stylist, please email info@awnis.com or visit any AWNIS store and ask for a Stylist or Manager. We’re at your service.

When we first started in 2002, we had one small store with zero employees for the first six months.  21 years later, we now have a website, 30+ stores, a growing wholesale division, and over 1,000 employees.  We’re still 100% private and independent, and we feel extremely grateful, fortunate, and lucky to be able to continue on our journey.  There’s much to be said about putting one foot in front of the other each and every day.  Without a doubt, our best days lie ahead.

True Happiness lies in the joy of achievement and the thrill of creative effort.  We love the passion and creativity that AWNIS brings out in all of us, and we couldn’t be having more fun.

Sincerely,

The AWNIS Team